Some useful copywriting tips
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HERE ARE SOME USEFUL TIPS ON B2B DIRECT MARKETING FROM NICKY JAMESON

The world of B2b direct marketing is evolving at a rapid pace. The old ways of businesses marketing to other businesses are just not cutting it anymore. Welcome to the 21st century!
There are a ton of really useful resources regarding B2B direct marketing on the internet. One of my favourite authors is Nicky Jameson. Here is an extract from her website that I find most useful. She is writing in the context of Social Media copywriting but this can be applied to all forms of B2B direct marketing.
Social Media Copywriting uses proven and successful direct response copywriting techniques to help you:
• Write content that attracts and interests your audience
• Engage with your audience on their terms
• Increase website traffic,
• Gain increased brand awareness and brand advocates
Increase leads

Here are 5 of the "New" Rules for Social Media Copywriting. They are all proven direct response copywriting best practice and you can use them immediately.

1. Write to create relationship - Everything begins and ends with relationship without which your social media marketing campaign will fail. This is a tough concept for many marketers; however it's the foundation of Social Media Marketing success. Use Social Media Copywriting to build relationships by crafting your messages as if you are speaking with a good friend rather than to a group of anonymous consumers.

2. Give your reader a strong sense of who you are. In direct response copywriting this is also called the "Voice of the Author."
Allow yours to shine through and create a genuine connection with your reader. Traditional marketing lacks this intimacy and the corporate message
comes across as boring and stuffy - a good way to send your audience to the competition.

3. Don't sell. Selling is likely to get you banned - or ignored.
Instead, make your message conversational and individual.
Eliminate the use of the words "we" and "us" and instead, use "you" and "I" to help make that personal connection with your reader.

4. Sweeten the deal - Give something away for free. People love useful free stuff. This powerful copywriting technique accomplishes two things:
• It motivates your reader to accept your offer
• It motivates them to take action now

5. Tell a story - People enjoy stories because they effortlessly paint a picture in our minds helping us imagine ourselves in the situation.

This is a very powerful, and rather underutilized direct response copywriting technique, even by copywriters. Got a blog? Tell your story and see the time spent on your blog post jump. Select stories that relate to your audience, reflect your brand, and humanize your company.
Read this and some of her other gems on http://www.copywritingstudio .com.

Tony Sham
Interactive Direct